Social Media Studies Become Indonesian People's Reference For Shopping

Using data from a YouGov study, Meta offers advice to help businesses determine the best course of action for utilizing the Facebook, Instagram, and whatsapp-hosted meta platform to its fullest potential for business growth. According to the study's findings, at least 94 percent of Indonesian internet users prefer to view content that focuses on community and the comfort of Ramadan.

Ten days prior to Ramadan, as many as 55% of internet users plan their shopping lists. A total of 68% of the group increased their online video viewing time during Ramadan.

The four main points of Meta's guide—which emphasizes content that helps people share and find inspiration as well as experience the warmth of Ramadan—are as follows. According to Pieter Lydian, Country Director, Meta, Indonesia, in a press release obtained by Media Indonesia, "This warm and mutually inspiring relationship will open up various opportunities, especially for business people to find new ways to develop their business during this month of Ramadan.".

, on Saturday, 20/1. Additionally, it was discovered in the SYNC Study and Bain and Meta on Southeast Asian Digital Consumers that video on social media is a significant decision-making factor for digital consumers in Indonesia.

The percentage of Indonesians who enjoy watching videos is about 44%. Three out of ten Indonesian respondents use social media to search for products, and forty percent of these respondents choose to purchase items after watching entertainment-related content or streaming it from content producers.

This is consistent with a study on media consumption from the Global Web Index (GWI), which found that watching video content on social media is what millennials and members of generation Z prefer to do most of the time. content that emphasizes entertainment and camaraderie in particular.

In Indonesia, 68 percent of consumers watch a lot of video content during Ramadan, which also influences their purchasing behavior. This is due to the fact that one in three people use online videos as their primary source of information when deciding what to purchase.

"Our data demonstrates that a significant portion of customers initially use social media channels to look for and discover the products they require, with Facebook, Instagram, and WhatsApp remaining top of mind. These Ramadan-related insights are provided in the hopes that they will assist companies in devising strategic plans to deepen their customer relationships and maintain business growth, said Pieter.

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This is consistent with a study on media consumption from the Global Web Index (GWI), which found that watching video content on social media is what millennials and members of generation Z prefer to do most of the time.